Effective Date: 25 April 2025
What are cookies?
This Cookie Policy explains what cookies are and how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used, and how to manage the cookie settings.
Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser.These cookies help us make the website function properly, make it more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement.
How do we use cookies?
As most of the online services, our website uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.
The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.
Necessary
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
| Cookie | Duration | Description |
|---|---|---|
| wt_consent | 1 year | Used for remembering users’ consent preferences to be respected on subsequent site visits. It does not collect or store personal information about visitors to the site. |
| elementor | never | The website's WordPress theme uses this cookie. It allows the website owner to implement or change the website's content in real-time. |
| __cf_bm | 1 hour | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
Functional
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
| Cookie | Duration | Description |
|---|---|---|
| PugT | 1 month | PubMatic sets this cookie to check when the cookies were updated on the browser in order to limit the number of calls to the server-side cookie store. |
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
| Cookie | Duration | Description |
|---|---|---|
| _gcl_au | 3 months | Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services. |
| _ga_* | 1 year 1 month 4 days | Google Analytics sets this cookie to store and count page views. |
| _ga | 1 year 1 month 4 days | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. |
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
| No cookies to display. |
Advertisement
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
| Cookie | Duration | Description |
|---|---|---|
| test_cookie | 15 minutes | doubleclick.net sets this cookie to determine if the user's browser supports cookies. |
| __ctmid | 1 month | CallTrackingMetrics sets this cookie to determine the advertising channel that led a visitor to the website and also show the tracking phone number that corresponds to that channel. |
| __adroll | 1 year 1 month | This cookie is set by AdRoll to identify users across visits and devices. It is used by real-time bidding for advertisers to display relevant advertisements. |
| receive-cookie-deprecation | 1 year 1 month | Google sets this cookie to enable Privacy Sandbox testing and preview how site behaviour and functionality work without third-party cookies. |
| __adroll_shared | 1 year 1 month | Adroll sets this cookie to collect information on users across different websites for relevant advertising. |
| __adroll_fpc | 1 year | AdRoll sets this cookie to target users with advertisements based on their browsing behaviour. |
| __ar_v4 | 1 year | This cookie is set under the domain DoubleClick, to place ads that point to the website in Google search results and to track conversion rates for these ads. |
| TapAd_TS | 2 months | TapAd sets this cookie to track users across devices to enable targeted advertising. |
| TapAd_DID | 2 months | TapAd sets this cookie to offer personalized content, social media features, and traffic analysis for its retargeting of online advertising. |
| CMID | 1 year | Casale Media sets this cookie to collect information on user behaviour for targeted advertising. |
| CMPS | 3 months | CasaleMedia sets CMPS cookie for anonymous user tracking based on users' website visits to display targeted ads. |
| CMPRO | 3 months | CasaleMedia sets CMPRO cookie for anonymous usage tracking and targeted advertising. |
| uuid2 | 3 months | The uuid2 cookie is set by AppNexus and records information that helps differentiate between devices and browsers. This information is used to pick out ads delivered by the platform and assess the ad performance and its attribute payment. |
| TapAd_3WAY_SYNCS | 2 months | TapAd sets this cookie for data synchronization with advertising networks. |
| KRTBCOOKIE_* | 3 months | Pubmatic sets this cookie to register a unique ID that identifies the user's device during return visits across websites that use the same ad network. |
| anj | 3 months | AppNexus sets the anj cookie that contains data stating whether a cookie ID is synced with partners. |
| ar_debug | session | DoubleClick sets this cookie to debug and troubleshoot the ads served by DoubleClick. |
| IDE | 1 year 24 days | Google DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile. |
Others
Other cookies are those that are being identified and have not been classified into any category as yet.
| Cookie | Duration | Description |
|---|---|---|
| ct519469 | session | Description is currently not available. |
| XANDR_PANID | 3 months | Description is currently not available. |
| _te_ | session | Description is currently not available. |
Manage cookie preferences
You can change your cookie preferences any time by clicking the Cookie Settings button. This will let you revisit the cookie consent banner and change your preferences or withdraw your consent right away. In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. Listed below are the links to the support documents on how to manage and delete cookies from the major web browsers.
Chrome: https://support.google.com/accounts/answer/32050
Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac
Microsoft Edge: Delete cookies in Microsoft Edge – Microsoft Support
If you are using any other web browser, please visit your browser’s official support documents.
